Polestar reports record retail sales in 2025 and continues to grow in Luxembourg

  • Retail sales in 2025 of 60,119 cars, a growth of 34% compared to 2024
  • Strategy update to be hosted on 18 February
  • Luxembourg: Polestar recently reached an important milestone with the delivery of its 1,000th vehicle

 

GOTHENBURG, SWEDEN – 9 January 2026. Polestar (Nasdaq: PSNY) retail sales amounted to an estimated 15,608 cars in Q4 2025, up 27% versus Q4 2024. For the full year, retail sales totalled approximately 60,119 cars, a growth of 34% compared to 2024.

 

Michael Lohscheller, Polestar CEO, says:

“For retail sales volumes, 2025 has been the best year ever for Polestar, despite continued external headwinds and challenging market conditions. We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work.”

Breakdown of retail sales volumes:

 

Q4 2025

Q4 2024

Change (%)

Retail sales volumes

15,608

12,256

27%

 

FY 2025

FY 2024

Change (%)

Retail sales volumes

60,119 

44,851 

34% 

Polestar management plans to host a strategy update covering key product updates and financial outlook on 18 February 2026 at 13:00 Central European Time (07:00 US Eastern Time). The event will be live streamed and made available as a replay via the Company’s Investor Relations website.

Following the change in the ratio of American Depositary Shares (ADS) to ordinary shares from 1:1 to 1:30 that became effective on 9 December 2025, the Company received notice from Nasdaq on 23 December 2025 that the closing bid price of the Company’s ADSs exceeded USD 1.00 for at least ten consecutive business days and thus Polestar had regained compliance with Nasdaq’s Listing Rule 5450(a)(1).

 

Polestar strengthens its position in Luxembourg

In a challenging market environment, where the total premium BEV market has declined by 16%, Polestar has managed to keep its volumes stable. The Polestar 4 is the brand’s leading model and ranks as the second fastest-growing model in the D-SUV Premium segment.

In addition, Polestar recently reached an important milestone with the delivery of its 1,000th vehicle in Luxembourg, confirming the brand’s growing presence on Luxembourg roads.

The launch of Polestar 5 marks the next strategic step. The 100% electric GT fully embodies Polestar’s DNA in terms of distinctive design, performance and cutting-edge technology, positioning the brand in a new high-end segment.

Lies Eeckman, Regional Manager Benelux, says:

“In a declining market, Polestar has succeeded in keeping its volumes stable and ranks seventh in the premium EV segment alongside well-established brands. This is something we are proud of.”
“Looking ahead, we expect the BEV market to recover from 2026 onwards, as the long-term future of mobility is undeniably electric, also in Luxembourg."

 

 

End.

 

Note to editors
​Sales network growth excludes China.
​​
​Quarterly Adjustments Statement
​The retail sales volume we publish is estimated and subject to subsequent adjustments. This could result in differences from the retail sales volume reported on a quarterly basis and the cumulative figures reported later.

Christin Ho

Communications Manager, OONA/BAAS

Evi Boits

Communications Manager, oona agency

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About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 6 roadster and the Polestar 7 compact SUV. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

Forward-Looking Statements

This press release contains statements that are not historical facts, but rather forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Polestar or its management believes or anticipates may occur in the future. All forward-looking statements are based upon, as applicable, our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including those risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the U.S. Securities and Exchange Commission by Polestar. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law.