Polestar expands with new larger Space at Route de Thionville 

LUXEMBOURG – 21 October 2024. To strengthen its presence in Luxembourg, Polestar, the Swedish premium electric performance car brand, is opening a brand-new, larger Space in Luxembourg City. This new 250-square-meter facility, set to replace the current showroom, will support the expansion of Polestar's product lineup, which has grown from one to three vehicles. In addition to the electric fastback Polestar 2, two new luxury electric SUVs, Polestar 3 and Polestar 4, have already been seen on the roads of the Grand-Duché of Luxembourg. 

“With our growing success, it was time for Polestar Luxembourg to find a new, unique, and easily accessible location to centralize all activities. For our current and future customers, it’s more convenient and enjoyable to have everything within reach, from the display of different models to a service center for their vehicles. We've found that location here in the Bonnevoie-Sud district, just minutes from downtown Luxembourg. It’s also a prime spot for those who wish to take a test drive,” says Lies Eeckman, Head of Polestar Belux.

The new Polestar Space takes full advantage of its proximity to the city. Located on Route de Thionville in Luxembourg, the 250-square-meter showroom provides ample space to showcase the entire Polestar range and facilitate seamless vehicle deliveries. Additionally, the nearby Polestar service point at Volvo Scandia, which serves as an official Polestar Service Point, enhances customer service, maintenance, and technical support, ensuring a connected and comprehensive customer experience.

“The opening of this new Space marks another chapter in the brand’s story. Polestar continues to grow across Europe—and also here in Luxembourg—so it was time to scale up, not just for our customers but also for our employees. Another reason for choosing this site is its proximity to Volvo Scandia, which also serves as an official Polestar Service Point. More vehicles sold mean more regular maintenance, and with this close location, Polestar customers can be assured of quick access to servicing or technical support,” says Vincent Fonzé, Founder and shareholder of the Mobicore automotive group, which includes Volvo Scandia Luxembourg and Polestar Luxembourg.

The launch of this new Polestar Luxembourg Space represents a significant milestone for the brand. This new one-stop shop will centralize all of Polestar Luxembourg's activities in a single welcoming, modern, and accessible location. It will allow customers and prospective buyers to explore the entire model range, take test drives, and have their vehicles serviced. Additionally, the Polestar Luxembourg Space is equipped with all the necessary facilities for vehicle preparation and delivery, as well as a dedicated Polestar Pre-owned area for certified used Polestar vehicles.

 

Practical Information

  • Address: Route de Thionville 184, 2610 Luxembourg
    ​At the tram stop Lycée Bouneweg
  • Space opening hours: Monday to Friday from 8 am to 6 pm, Saturday from 9 am to 5 pm, closed on Sunday.
  • Test drive bookings for Polestar 2, Polestar 3, or Polestar 4: around one hour, book your Polestar test drive online | Polestar Luxembourg

For more information, visit www.polestar.com.

End.

Evi Boits

Communications Manager, oona agency

Stefanie De Belder

 

 

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About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 6 roadster and the Polestar 7 compact SUV. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

Forward-Looking Statements

This press release contains statements that are not historical facts, but rather forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Polestar or its management believes or anticipates may occur in the future. All forward-looking statements are based upon, as applicable, our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including those risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the U.S. Securities and Exchange Commission by Polestar. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law.