Polestar expands with new larger Space at Route de Thionville 

LUXEMBOURG – 21 October 2024. To strengthen its presence in Luxembourg, Polestar, the Swedish premium electric performance car brand, is opening a brand-new, larger Space in Luxembourg City. This new 250-square-meter facility, set to replace the current showroom, will support the expansion of Polestar's product lineup, which has grown from one to three vehicles. In addition to the electric fastback Polestar 2, two new luxury electric SUVs, Polestar 3 and Polestar 4, have already been seen on the roads of the Grand-Duché of Luxembourg. 

“With our growing success, it was time for Polestar Luxembourg to find a new, unique, and easily accessible location to centralize all activities. For our current and future customers, it’s more convenient and enjoyable to have everything within reach, from the display of different models to a service center for their vehicles. We've found that location here in the Bonnevoie-Sud district, just minutes from downtown Luxembourg. It’s also a prime spot for those who wish to take a test drive,” says Lies Eeckman, Head of Polestar Belux.

The new Polestar Space takes full advantage of its proximity to the city. Located on Route de Thionville in Luxembourg, the 250-square-meter showroom provides ample space to showcase the entire Polestar range and facilitate seamless vehicle deliveries. Additionally, the nearby Polestar service point at Volvo Scandia, which serves as an official Polestar Service Point, enhances customer service, maintenance, and technical support, ensuring a connected and comprehensive customer experience.

“The opening of this new Space marks another chapter in the brand’s story. Polestar continues to grow across Europe—and also here in Luxembourg—so it was time to scale up, not just for our customers but also for our employees. Another reason for choosing this site is its proximity to Volvo Scandia, which also serves as an official Polestar Service Point. More vehicles sold mean more regular maintenance, and with this close location, Polestar customers can be assured of quick access to servicing or technical support,” says Vincent Fonzé, Founder and shareholder of the Mobicore automotive group, which includes Volvo Scandia Luxembourg and Polestar Luxembourg.

The launch of this new Polestar Luxembourg Space represents a significant milestone for the brand. This new one-stop shop will centralize all of Polestar Luxembourg's activities in a single welcoming, modern, and accessible location. It will allow customers and prospective buyers to explore the entire model range, take test drives, and have their vehicles serviced. Additionally, the Polestar Luxembourg Space is equipped with all the necessary facilities for vehicle preparation and delivery, as well as a dedicated Polestar Pre-owned area for certified used Polestar vehicles.

 

Practical Information

  • Address: Route de Thionville 184, 2610 Luxembourg
    ​At the tram stop Lycée Bouneweg
  • Space opening hours: Monday to Friday from 8 am to 6 pm, Saturday from 9 am to 5 pm, closed on Sunday.
  • Test drive bookings for Polestar 2, Polestar 3, or Polestar 4: around one hour, book your Polestar test drive online | Polestar Luxembourg

For more information, visit www.polestar.com.

End.

Evi Boits

Communications Manager, oona agency

Stefanie De Belder

 

 

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About Polestar

About Polestar 
Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. Polestar is scheduled to expand into additional markets in 2025.

Polestar has three models in its line-up: Polestar 2, an electric performance fastback; Polestar 3, the SUV for the electric age; and Polestar 4, the SUV coupé transformed. With plans to have a line-up of five performance EVs by 2026, Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon. 

The Polestar 0 project supports the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero. 

Forward-Looking Statements

Certain statements in this press release (“Press Release”) may be considered “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events or the future financial or operating performance of Polestar. For example, projections of revenue, volumes and other financial or operating metrics are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential”, “forecast”, “plan”, “seek”, “future”, “propose” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Polestar and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) Polestar’s ability to maintain agreements or partnerships with its strategic partners, such as Volvo Cars, Geely or Xingji Meizu Group, and to develop new agreements or partnerships; (2) Polestar’s ability to maintain relationships with its existing suppliers, and source new suppliers for its critical components, and to complete building out its supply chain, while effectively managing the risks due to such relationships; (3) Polestar’s reliance on its partnerships with vehicle charging networks to provide charging solutions for its vehicles and its reliance on strategic partners for servicing its vehicles and their integrated software; (4) Polestar’s reliance on its partners, some of which may have limited experience with electric vehicles, to manufacture vehicles at a high volume or develop devices, products, apps or operating systems for Polestar, and on the allocation of sufficient production capacity or resources to Polestar by its partners in order for Polestar to be able to increase its vehicle production capacities and product offerings; (5) competition, the ability of Polestar to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (6) Polestar’s estimates of expenses and profitability; (7) increases in costs, disruption of supply or shortage of materials, in particular for lithium-ion cells or semiconductors; (8) the possibility that Polestar may be adversely affected by other economic, business, and/or competitive factors; (9) the effects of competition and the high barriers to entry in the automotive industry, and the pace and depth of electric vehicle adoption generally on Polestar’s future business; (10) changes in regulatory requirements, governmental incentives and fuel and energy prices; (11) the outcome of any legal proceedings that may be instituted against Polestar or others; (12) the ability to meet stock exchange listing standards; (13) risks associated with changes in applicable laws or regulations and with Polestar’s international operations; (14) Polestar’s ability to establish its brand and capture additional market share, and the risks associated with negative press or reputational harm, including from lithium-ion battery cells catching fire or venting smoke; (15) delays in the design, development, manufacture, launch and financing of Polestar’s vehicles and other product offerings, and Polestar’s reliance on a limited number of vehicle models to generate revenues; (16) Polestar’s ability to continuously and rapidly innovate, develop and market new products; (17) risks related to future market adoption of Polestar’s offerings; (18) risks related to Polestar’s distribution model; (19) the impact of the global COVID-19 pandemic, inflation, interest rate changes, the ongoing conflict between Ukraine and Russia, supply chain disruptions and logistical constraints on Polestar, Polestar’s projected results of operations, financial performance or other financial and operational metrics, or on any of the foregoing risks; and (20) other risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the SEC by Polestar. There may be additional risks that Polestar presently does not know or that Polestar currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements.

Nothing in this Press Release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Polestar assumes no obligation to update these forward-looking statements, even if new information becomes available in the future.